“It is not in the stars to hold our destiny, but in ourselves” - Shakespeare
This review of where business has been, where it is now positioned, and where it is headed is not based on any in-depth formal analyses, predictive modelling and forecasting, nor a claim to being a seer. It is a reflection based on being immersed in the business world – in a large number of countries and sectors - over the last half-century.
The practice of converting stated values to lived values at a deep level is still very much in its infancy. There have been some mumblings about 'a return to values' and 'doing well by doing good', but the primary goal still seems to be one of maximizing profit. (The title of an article about Richard Branson's book is a giveaway: Screw Business as Usual, And Make Your (Huge Piles Of) Money By Doing Good).3
“What do you see?” he asks.
1. Moss Kantor, Rosabeth On the Frontiers of Management Harvard Business Review Book Boston 1997
3. Ferenstein, Gregory Richard Branson: Screw Business As Usual, And Make Your (Huge Piles Of) Money By Doing Good