
In response to a disquieting trend in business to major on using story to persuade, convince, sell, get others to do what you want them to do (manipulate) - and thus a move away from using story to illuminate, convey knowledge + information + wisdom, stimulate mindfulness and imagination, raise awareness, promote sharing - we offer a traffic light system for story tellers. We like what Benjamin Franklin said way back: "People are best convinced by reasons they themselves discover". You can get the traffic light system from centserv@iafrica.com
We would like to see it widely used
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